Director by title, maker by choice · 12+ years experience · 60% UX leadership / 40% hands-on craft
Based in Vienna, Austria — More about me
Selected work ↓
Selected projects by Daniel Utrilla Mellinas
Honourable mentions
More work, side projects & other things
onlyfy by XING · Leadership
Coordinating a brand transition across a product team of 30+
From XING Recruiting to onlyfy — aligning design, product, and engineering through a full rebrand without breaking the platform.
Side project
Coffee Compass
Mobile app helping specialty coffee lovers discover exceptional cafés — from concept to usability testing.
Impact Hub · 2016–2020
Service Design at Scale
ADPLIST ↗
Mentoring designers
1:1 sessions with early-career UX designers navigating product strategy.
TALKS & APPEARANCES ↗
Advocating for UX and talking about Design and AI
Keynotes, workshops, and podcast appearances across UXcon, Digitale Leute Summit, and UX Snacks.
I share actionable insights on human-centered AI, prioritization of UX, and building impactful research cultures.